Keyword Research Tips
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Keyword research is one way in which you can really find out how you’re doing in comparison with your competitors. Your website should be packed with your own specially selected keywords, but what about the keywords which are bringing in the booty for your competitors – are they using the same keywords as you, or are there some subtle differences, or are there some great big obvious differences which you simply hadn’t thought about?
Which keywords are the ones which make the biggest difference, which companies are spending money on your keywords (and how much are they spending). Analyzing keywords and their uses really is one of the most important aspects of your competitor analysis, and hence can be a real boost to your competitive intelligence.
Keyword Research
There are some great keyword tools to help you to figure out this part of your competitive intelligence. In particular you need to check out;
- Know who your competitors are – it might not be the most obvious companies who are taking away a large portion of your market, so you need to discover which companies are spending the bucks on the keywords you’re using, and exactly how much money they are spending. You never know, you might learn something!
- Research on Adwords - you’ll be able to discover which advertisers are targeting your keywords using Adwords, as well as how much they’re paying for the privilege, you’ll even be able to check out their landing pages.
- Comparative Analysis - no, I didn’t get confused with competitive analysis, comparative analysis allows you to really compare your own domain with that of your competitor – side by side. Use different keyword metrics to discover their strengths and weaknesses (and yours of course).
- Ad and Traffic Buyer Suggestions – use a keyword research tool to help you research the web for related websites which could ultimately lead you to a whole world of new buyers which you can feature in your future targets. You should be able to unearth some valuable potential advertisers too.
- Exporting Data – gives you the ability to share your competitive analysis research internally within your company.
Using an efficient keyword tool really can help you to learn about the competition and then beat them!
