Competitive Intelligence

Online Social Media Competitive Intelligence Tools

Wunderlist – this task management tool has a definite social twist to it. I mean, you can’t get much more social than organizing a birthday party can you . . . just one of the things which Wunderlist can do to make your life easier and, well, more organized. You can invite friends, co-workers or colleagues to help you in your task with Wunderlist . . . interesting, very interesting!

Addict-o-matic – this fantastic website really is addictive, it allows you to “instantly create a page with the latest buzz on any topic” – and I mean any topic, just try it out for a minute or two . . . right, that’s enough, there’s work to do. Did you find any competitive intelligence about your business rivals yet? Well, what are you waiting for, keep looking.

Alterian – has a whole bunch of stuff to help you listen in on social media channels and see what your customers are saying about your brand. You can engage with your customers and get a real insight into their thoughts and needs – transforming social media data into real business intelligence for you to take action. You can be a “fly on the wall” and listen to conversations about your brand as well as do a little competitive intelligence gathering about the competition.

Answerbase – You can create your very own Q&A community with Answerbase, on your own website within just a few minutes. Visitors to your website can ask questions – and then get the relevant answers helping you to create a thriving online community for your business. It also helps to draw new traffic to your website – it’s very search engine friendly!

Appinions – This social influencer exchange can really help you to see the social movers and shakers, so to speak.  You’ll be able to identify them, analyze them and engage with these influencers, which can only be beneficial to your business and help to give you an edge over the competition.

Argyle Social - This is a fantastic social media marketing platform designed with marketers in mind. You can quickly and easily pin point the strategies which are actually working to improve your companies results and online presence, and then make small improvements each day to make it even better. It’s a win / win situation really. You can use it for marketing campaigns on Facebook, Twitter and LinkedIn.

BagelHint – Do you know where your clicks are? I mean, really are? Well, using a little online analysis from BagelHint will show you . . . exactly where your clicks are. Things might not be as you imagine, but once you find out which calls to action are the ones actually being used you can re-design your stuff to make it even more awesome.

Beevolve – This social media monitoring platform is easy to use, affordable and comprehensive, they’ll even give you a free trial. As far as competitive intelligence goes, this is a fantastic way to find opportunities for link building, SEO and finding out which long tail keywords really “cut the mustard”.

Strawberryj.am – This one’s rather sneaky and absolutely brilliant! What it does is to compress the messages of your online friends (the people you follow) and then let you know which links are shared by them the most.  Just think how useful that information will be in the right hands . . . your hands!

Bitly – Enables you to share, track and analyze your links . . . bitly by bitly!

Blekko – A search engine with a difference, based on slashtags.  How can this help with competitive intelligence? Hit the link and watch the great demo video around the 3 minute mark . . . all will be revealed!

Bo.lt - This one has been described as “content sharing on steroids” . . . it’s simple, it’s useful and man is it fast!  This page cloud provides the infrastructure for you to create, store, optimize and deliver web pages in an instant.

Brandfeed – These online social newsrooms really can get your brand “out there”.  Bloggers and journalists have an online newsroom where they can find all of the latest stories, brands and press contacts.

TJM Marketing – This marketing company specialize in getting your business found online, by capturing prospects on Social Media Channels, then compelling them to take action. They’re pretty clever at growing your business using Twitter, Facebook, YouTube etc.

Brandwatch - This is another social media monitoring platform. Want to know how much of an online buzz your business is creating? Want to know how much of an online buzz your competitors are creating? Want to know what people are saying about you (and what you can do about it). Look no further.

Buffer – Helping you to schedule your social content and have a really awesome social media presence. Share any content which you find whilst browsing the web and just know that your followers are gonna’ love. Collect it and share it from anywhere.

BuzzFlash – This pro-democracy website features daily headlines . . . they have a great vision too . . . “Creating a Lasting Progressive Journalism While Supporting the Creation of a New Progressive Economy” – yes, they want to help the “little people” be heard and ultimately help to create a new economy.

Cinch – Recording and sharing audio online is a cinch with Cinch. Use it to share voice messages with family, friends, hell the whole world if you want to. You can also add your own voice to Twitter, Facebook, your blog . . .

Contaxio – Track all of your friends and followers on Twitter (as well as other social networks) with Contaxio – contact management for all of your social networks. It’s great for business accounts, it’s great for personal accounts and it’s great ‘cos it’s free.

Conversocial – Connect, collaborate and control with Conversocial . . . what? Okay, connect with your customers at all levels (meaning that you won’t miss any more issues and will be able to deliver fantastic customer service), collaborate across teams (keeping everybody in the loop) and gain complete control and accountability. Is that a little clearer . . . hope so.

Everytime HQ - Offers many online social media competitive intelligence opportunities, whether you’re a film maker who wants to inspire his team, a writer, journalist, musician, storyboarder, photographer. It’s easy and it’s effective, and if you work in any of the above or similar fields it’s just ready and waiting to make your life easier.

Geeje – saves you valuable time, you can find out in seconds everything that’s going on in “social media world” with the fabulous geeje dashboard. It’s so easy to use and really can help you to stay connected.

GetSpool – means that you can save articles or videos for later, even when you’re offline.  Just imagine being able to save videos, images, articles and PDF’s and sending them to your tablet or phone . . . you’ll even be able to watch your favorite videos offline when you’re traveling on a plane or a train.

Hearsay – this social news reader helps you to find the news you want to read, as well as the news your friends are reading. It’s amazing what you can find, but remember, they’ll be able to read whatever you’re reading too.

HootSuite – great social management platform which will help you to manage your social networks, and measure them too. Analyzing your social media traffic can give you a real insight into your social profiles (yes, it can handle multiple social profiles), meaning that you can track conversations and have a basis to measure campaign results.

How Sociable – is all about brand viability metrics, allowing you to measure your brand magnitude (and others). You can quickly and easily get a brand magnitude score for social media outlets such as Facebook, Twitter, YouTube and LinkedIn.  Try it, it’s actually very interesting.

Jux – with Jux you can showcase and share your videos, photos & words across the whole screen and free from the “clutter” which often accompanies your masterpieces. Just share what you want to share, edge to edge of the page and free from distractions.

Klout – we all have a certain amount of “klout”, but with Klout you can discover your klout score and see just how much klout you really have. Your klout score gathers data from social networks and is a true and real indication of how many people you influence, how much they are influenced by you as well as the influence of your network.  How much klout do you have?

Know About It – when there’s relevant content in your social stream, you want to know about it, and Know About It will make sure that you do, that way you know that you won’t be missing anything relevant or important.

Livefyre - Tag your many friends on the social networks and include them in your conversation. Livefyre is a simple and effective method of building engaged and active online communities, it really does help to change the way that people interact with the content on your site, boost participation and improve your page rank.

Lubith – makes creating a WordPress theme for your website as easy as pie. Drag, drop and click a little and in no time at all you’ll have the WordPress theme you’ve always wanted. You don’t need to use code, you don’t need to spend hours programming stuff or spend lots of cash paying for expensive web designers, Lubith can do everything for you.

MarketMeSuite – is a great free social media dashboard which is jam packed with amazing features. It’s a terrific way to boost your social media presence and potential, why not give it a try?

Merchii – tags images on the web and links consumers with bloggers and online merchants. This product placement technique can really help to increase sales and allow bloggers to earn a little money on the job. Sounds good to me!

MutualMind – take your social media campaigns to another level with this social media management system, helping you to monitor, engage and analyze with social media. You’ll be able to extract loads of useful social media competitive intelligence information about consumer trends etc which really help your online business to thrive.

MyNewsDesk – great news exchange site for journalists and PR professionals.

NameNinja – this domain brainstorming tool helps you to find good domain names using words and phrases which people actually search for . . . . think about it . . . how useful is that? Very useful indeed I reckon!

Panabee – another great way to brainstorm for domain names, blogs and mobile apps. It’s so simple that anybody can do it and you’re guaranteed to come up with some great names, just like they have at Panabee.

PeerIndex – with detailed profiles and lots of sheer awesomeness, PeerIndex ensures that they measure all of your online activity which means that they can produce a better online profile for you. What’s your PeerIndex score? Well, if you don’t know you’d better find out . . .

PeopleBrowsr – a social analytics platform for marketers, enabling them to measure the relevance and sentiment about particular brands. Find out what people are saying!

Pistashio – stash all of the things which you love in just one place. Organize and save your favorite videos, books, music, articles, restaurants . . . you name it, you can stash it, and then you can share ‘em with your friends.

Pokki – you can bring some truly awesome apps to your desktop with Pokki. Great stuff like Gmail, Facebook, Tweeki, Grooveshark – need I say more?

PRFilter - is a great way to find stories, which is brilliant for journalists and bloggers alike. Find the stories that you want to see, easily with PRFilter.

Radian6 – enable your organization to become a totally socially engaged enterprise and tap into the goldmine of web-based opportunities for your business. Market your brands and know what’s been said about it . . . knowledge is power and you can find out loads of knowledge using Radian6.

Reddit – letting you know what’s popular online, what’s new, what’s not, what’s liked and what’s disliked. You can submit your own stuff too to this user generated news site.

Seesmic – profiles which put all of your social networks into one, easily managed place, helping you to stay connected without ever leaving your web browser.

Simply Measured – offering simple social media analytics so that you can not only keep all of your data in one place, but also analyze and customize the data in Excel and publish it to the web or PowerPoint. From a social media competitive intelligence point of view, you’ll be able to benchmark the individual social media performance of multiple competitors and their brands and identify useful market trends.

Site Trail – this great website analysis tool can give you a quick snapshot of your competitors websites for absolutely nothing, free, what are you waiting for. Site Trail will fill you in on all of the important details . . .

Sociagility – performance focused competitive intelligence, which ranks the real social brand value of the very top brands in the world. Make your company marketing, communication and business operations more “social” with Sociagility.

Social Cam – if you’re looking for a very easy way to share videos with your friends, then look no further than Social Cam, it’s definitely the easiest.

Social Mention – social media analysis, search and alerts in real time. You can receive daily email alerts about your company, your brand, CEO, news story, marketing campaign, competitors, celebrities . . . you name it, you can receive a social media alert about it.

Social Searching - is a terrific social search engine which can be used for either Facebook or Twitter.

Sprout Social – helping you and your company to super-charge your social media efforts. Yes, you can have complete social media management all wrapped up in one powerful tool – it’s called Sprout Social.  There are literally billions of different conversations on the social web, are you sure that you’re seeing the important ones that you need to know about? Using Sprout Social you can have all relevant messages from Facebook, Twitter, Blogs, Articles, LinkedIn plus competitor insights delivered straight to your dashboard.

StepRep – fancy being a fly on the wall to hear what people are really saying about your business? Well, with Step Rep you’ll be able to listen to everything people are saying online about your business, so if anybody mentions anything about it – wham, you’ll know about it. If you can hear what your customers really think then you’re well placed to use that information to make your business even better.

Stupeflix – this social platform for videos and photos mean that they can look even better than ever.

Synthesio – Social media monitoring, perfect for B2C client lists. You’ll be able to really engage your online customers, wherever they live by using Synthesio global listening service.

Sysomos - millions of online conversations are happening right now in blogs, articles, forums, news sites. Just imagine if you could hear what’s being said and shape your forthcoming business strategies around them . . . now you’re talking, and listening with Sysomos.

This Moment – to easily engage everyone, everywhere, is an easy thing to say but a very difficult thing to do. Well, not with This Moment it isn’t, it’s a piece of cake. Build your online presence everywhere with This Moment.

Tout – record 15 second video status updates and share them with family and friends on SMS, Facebook, Twitter etc.  Tout, capturing lifes little moments for you to share.

Trackur - makes social monitoring so darned easy. It helps you to listen to your customers, keep a track of your online reputation and really does simplify all of your social media monitoring needs. Keep a track on your news mentions, your reputation, your employees, your competition . . . you might be surprised at what you can find out.

Trapit – nobody can possibly work 24/7, well, not for long anyway, but guess what, that’s exactly what Trapit does for you and your company – working 24/7 to capture whatever you want, then serve it up to you when you want it, fresh, new and free from spam.  Trapit will find the topics which really grab your interest so that you can catch up with it later.

Twazzup – serves up real time news in real time – as it really happens.

TwentyFeet – enables you to aggregate all of your different online stats in one place, then you can lay back and wait for the emails to nudge you into action when needed. It really can help to keep you and your business right on track, tracking Twitter, Facebook, YouTube, Google Analytics, Myspace and bit.ly (with more to follow).

Under the Site – how does that site work? What does this site have which mine doesn’t? Which of the latest technologies are proving to be most popular and effective for my competitors? Well, Under the Site helps to pop the hood and answer those questions for you, and find out what’s going on – Under the Site.

Wajam – Whenever you do a search, Wajam can show you what your friends have shared, ‘cos, as Wajam itself says – “what you and your friends share matters”.  Social media is so busy these days that it’s just about impossible to keep up with the stuff you want to know, using Wajam gives you the results based on what your friends have shared, as well as your normal search results of course.

Zaarly – will help you to buy and sell with the people who are around you. You can find whatever you might want, whenever you might want it.  It’s coming soon and it’s gonna’ be good.

Zooshia – Mix multiple feeds from all across the social web and then add them to your own web site. It’s simple, yet like many simple things it’s also extremely clever and can help website owners and bloggers to get fresh content from right across the social web.